Our Team
Haseeb Ihtisham
A dynamic brands and marketing professional, Haseeb has over 19 years of experience across the FMCG and telecom sectors. He has held pivotal roles at renowned companies such as Nestlé, NOKIA, and Microsoft across Pakistan and the Middle East, achieving market leadership positions and contributing to business growth. Obsessed with a consumer mindset, Haseeb is the pioneer behind integrating image recognition technology and specializes in trade merchandising and brand activations.
Haseeb aspires to bring automation solutions to the FMCG sector by simplifying visual merchandising workflows and boost brand visibility through AI-based technology. He is particularly proud of managing merchandising operations for over 100,000 retail universe, supported by a dedicated team of over 2,500 merchandisers. He is proficient at performance marketing and his strong digital marketing acumen and energetic personality inspire his team to harness powerful shopper insights, translating them into successful brand programs.
In addition to his professional achievements, Haseeb is a technology and nature enthusiast. He enjoys exploring the digital landscape, traveling, and immersing himself in new cultures and cuisines. This blend of professional expertise and personal interests enriches his perspective, fostering creativity and strategic thinking within the MKTG team.
Haseeb Ihtisham
Umar Niazi
Umar Niazi
Umar is a seasoned business professional with over 18 years of experience in the FMCG sector. Throughout his career, he has built a remarkable name working with the world’s leading CPG companies, leveraging decades of knowledge to drive brand activation, retail conceptualisation, merchandising innovation and operational excellence.
Umar is committed to transforming the retail landscape by implementing cutting-edge technology solutions that optimise performance and customer engagement. He focuses on crafting perfect store executions, utilizing advanced technology and data analytics to optimise shelf space and enhance planogram compliance. His leadership style is characterized by a commitment to excellence and a passion for empowering brands through a highly trained and well-groomed workforce.
A self-professed adrenaline junkie, Umar is also a keen biker. This adventurous spirit fuels his creativity in the business world, inspiring our teams to embrace innovation and push boundaries, fostering a culture of exploration and sustainable growth.
Salahuddin Akhtar
His business circuit calls him ‘Salah’- a man full of wisdom. Well-respected in the brands and distribution management landscape. With over 21 years in brand activations, sales, and distribution management experience, and holding an MBA in marketing, Salahuddin has successfully led market executions of Nestlé’s leading brands. As a Managing Partner, he combines his strong analytical and financial planning skills to develop strategic marketing initiatives that drive brand growth and enhance consumer engagement.
His diverse experience in commercial roles has equipped him with a multifaceted understanding of the industry, enabling him to execute effective business plans and deliver results for MKTG’s clients. Salah’s vision is to elevate MKTG’s impact in retail by creating engaging solutions for brands and creating compelling campaigns that resonate with consumers, contributing to profitable revenue and sales growth.
Outside of his professional commitments, Salahuddin is a passionate dog lover, particularly fond of his German Shepherds, winning laurels in world-renowned competitions. His dedication to training and nurturing these special breeds reflect his disciplined approach to both his personal and professional life. This commitment to excellence enhances his leadership style and inspires his team at MKTG to strive for the highest standards in their work, fostering a culture of achievement and innovation.
